Aviation Leadership and Communication for Herb -myassignmenthelp

Question: Discuss about theAviation Leadership and Communication for Herb Kelleher. Answer: Overview of Herb Kelleher Herb Kelleher founded the Southwest Airlines during 1967 and acted as the CEO of the Airlines Company till 2007. Herb Kelleher was born during 12th March, 1931 in New Jersey. He was the 4th child in the family. In his student days, Kelleher was good at athletes and also acted as the boy president in his high school(Reingold, 2013). Herb Kelleher thus reflected innate qualities of leadership from his childhood days. Concept of Leadership Leadership is identified as a process through which business heads and managers tend to influence their subordinates for the fulfilment of institutional objectives through the incorporation of necessary changes(Lussier Achua, 2016). (Lussier Achua, 2016) Key Leadership Theories Some key leadership theories are outlined as follows. -Trait Theory of Leadership -Democratic/Participative Theory of Leadership -Transformational Theory of Leadership -Autocratic Theory of Leadership -Servant Theory of Leadership -Transactional Theory of Leadership -Charismatic Theory of Leadership (Lussier Achua, 2016). Contribution of Herb Kelleher to the Aviation Industry Herb Kellehers business model regarding Southwest Airlines is seen as a revolution in the aviation industry. He thus acted as a transformational leader. The Southwest Airlines operated as a budget airliner that contributed in meeting the demands of customers regarding short haul routes at affordable rates(Andrews, 2011). Kellehers business model was innovative in that it helped in automated flying operations like that of Henry Fords model of rendering automation in car production activity(Koch, 2017). Significant performance of Herb Kelleher For the total annual period since during 1972, though the Southwest Airlines (SWA) under the visionary and charismatic leadership styles of Herb Kelleher did not reflect losses since the stated period. Further, during that period, Southwest Airlines also sharply contrasted the state of the civil aviation industry that furloughed large number of employees(Elkins, 2017). Further, till 2008, SWA reflected profitability for 127 quarters that helped it in paying dividends. It also reflected that cash-in-hand of around $3 billion and credit amount for $600 million regarding SWA in the stated period(Cote, 2015). Comparison of Herb Kelleher with Richard Branson and Steve Jobs A comparison between the leadership styles of Herb Kelleher and Richard Branson reflects that both the leaders empathized in taking care of the needs of its people and not focusing on gaining of profits. Further, the two leaders are also observed to focus on generating effective customer services for enhancing customer satisfaction(Bacon, 2011). Kelleher and Branson also focused on recruiting the right type of personnel based on their attitudes rather depending on their skills and also in empowering the employees to take decisions on their own and also operate with needed accountability(Gallo, 2013). The comparison generated between the leadership styles of Herb Kelleher and Steve Jobs reflect that the former acted as an exemplar of democratic and participative leadership(Doshi McGregor, 2015). The latter is identified to reflect an example of Hero Worship. Hero Worship style of leadership relates that the success of Apple mostly owes to the leadership approach and direction rendered by Steve Jobs(Sendjaya, 2015). References Andrews, R. (2011). High Performance Human Capital Leadership. United States : Lulu.com. Bacon, T. R. (2011). The Elements of Power: Lessons on Leadership and Influence. United States : AMACOM Div American Mgmt Assn. Cote, B. (2015, October 13). Leadership Analysis: Southwest Airlines Flying High with Herb Kelleher, Former CEO. Retrieved August 29, 2017, from https://www.linkedin.com/pulse/leadership-analysis-southwest-airlines-flying-high-bob-cote-phd-mba Doshi, N., McGregor, L. (2015). Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation. United Kingdom : HarperCollins. Elkins, K. (2017, August 14). Why the Texas lawyer who started Southwest Airlines in 1967 never gave himself a raise or a bonus. Retrieved August 29, 2017, from https://www.cnbc.com/2017/08/14/herb-kelleher-never-took-a-pay-raise-or-bonus-at-southwest.html Gallo, C. (2013, September 10). How Southwest And Virgin America Win By Putting People Before Profit. Retrieved August 29, 2017, from https://www.forbes.com/sites/carminegallo/2013/09/10/how-southwest-and-virgin-america-win-by-putting-people-before-profit/#1e905686695a Koch, R. (2017, February 14). How Southwest Airlines Created a Mass Market for Air Travel . Retrieved August 29, 2017, from https://www.entrepreneur.com/article/287095 Lussier, R. N., Achua, C. F. (2016). Leadership: Theory, Application, Skill Development. United States : Cengage Learning . Reingold, J. (2013, January 14). Southwests Herb Kelleher: Still crazy after all these years. Retrieved August 29, 2017, from https://fortune.com/2013/01/14/southwests-herb-kelleher-still-crazy-after-all-these-years/ Sendjaya, S. (2015). Personal and Organizational Excellence through Servant Leadership: Learning to Serve, Serving to Lead, Leading to Transform. United Kingdom : Springer .