Writing a narrative essay
Thursday, September 3, 2020
Business-Level and Corporate-Level Strategies Essay - 7
Business-Level and Corporate-Level Strategies - Essay Example Aside from the crucial, prime goal of the organization is to get an initiative position being one of the most perceived and all around regarded business enterprise on the planet. So as to achieve this goal, the organization intends to extend its retail locations in various areas all through the globe presenting new quality items relentlessly (Lee, n.d.). The article expects to investigate different business-level and corporate-level procedures of Starbucks. Besides, the assurance of suitable business-level and corporate-level systems which are generally significant for the achievement of long haul accomplishment of the organization will likewise be talked about hereafter. Different viewpoints, for example, the investigation of the serious condition and correlation of the systems of both Starbucks and its most unmistakable rivals will likewise be depicted in the article. The significant goal of framing and executing business-level methodologies for Starbucks is to forestall its present business position and accordingly achieve a critical serious situation over its main business advertise competitors. Comparable to business-level techniques, it has been seen that Starbucks infused wealth of assets for raising the foundation of the association so as to give long haul soundness and supportability. The different business-level systems of the organization have been depicted hereunder. Starbucks follow the business-level system of separation through which it centers after upgrading the nature of the items generously, raising client administrations and performing other significant highlights with the goal that it can recognize its items, getting an edge over its significant rivals. Logically, it very well may be seen that by utilizing the business-level procedure of separation, the organization has had the option to grow its capacities in various territories procuring a particular administration situating in the worldwide eatery industry (Larson,
Saturday, August 22, 2020
Importance of Path Dependence in Management Essay
Significance of Path Dependence in Management - Essay Example The solid ramifications is that entertainers in a specific procedure become secured instruments that are themselves a result of authentic possibilities. This viewpoint holds that wonders are mind boggling, and, in this way, a consequence of commonly cooperating factors which produce non-straight elements and input circles. The unpredictability of the talk on hierarchical change and development has just expanded. This is occasioned by two unique perspectives. The principal see holds that new and increasingly adaptable or liquid authoritative structures are on request while the subsequent view holds the confidence in hierarchical inactivity and the recorded need of dynamic (Garud, Arun, and Peter, 2009:760). These two perspectives have stood up to chiefs who need to adjust between new thoughts and customs of an association or an industry. This is for the most part impacted in ideas, for example, enterprising outlook where entertainers are increasingly determined by the rationale of control which drives them to adequately actualise complex procedures. This has made way reliance basic to directors as they battle to comprehend the fundamental components basic most hierarchical procedures and past triumphs while connecting them with the real factors existing apart from everything else to improve food of an a uthoritative execution and adequacy (Coombs and Hull, 1997:1-26). For a situation investigation of Toyota creation framework (TPS), the point of view of progress as a way reliance marvel advances the significance of this idea in the board (Driel and Dolfsma, 2009:67). In any case, TPS made lock-in components some time before the advancement of a legitimate instrument including relative rivalry. The contenders had the option to duplicate a portion of the TPS models with exactness and make significant rivalry. Notwithstanding, through utilization of its critical and solid creation methods and advertising methodologies, they kept up reliability of a customer base that put stock in the items delivered by Toyota (Driel and Dolfsma, 2009:67).
Friday, August 21, 2020
The Operations and Performance of the Hilton Hotel Case Study
The Operations and Performance of the Hilton Hotel - Case Study Example The reason for the Hilton Hotel is to give sufficient settlement offices, quality food, and beverages alongside recreational offices to their guests. The lodging means to be continually pleasurable to the guests, put resources into their laborers and improve better and more current items for their guests. They likewise mean to expand their proprietors' esteem and fortify their reliability to their constituents. The chief considers the administration of provisions to the inns the most troublesome test he experiences. This is on the grounds that the items need to satisfy certain guidelines before the business makes their buys. There are likewise numerous providers ready to give their provisions to the lodgings and this makes the endorsement of their tenders a tedious action. The items need to experience a few tests to decide their quality and wellbeing before they are bought. The way toward getting endorsement for the assets to be spent is additionally long. These tenders must be endor sed by the administration advisory groups before the assets are discharged. This likewise takes a ton of time and hampers the activities of the inn. The Hotelââ¬â¢s benefits have been on the ascent throughout the years and their budgetary exhibition is generally acceptable. The investors of the inn likewise get significant profits on their ventures. This is on the grounds that the inn obliges numerous guests during the time from all around the world. The business claims more than 3,000 inns in seventy-four nations that have gained notoriety for their administrations and items. The money related state of the lodgings empowers the administrators to successfully complete the action of maintaining the business. He can pay the laborers, buy supplies all the time for the inn and redesign the premises consistently. The gainfulness of the association has empowered the inn's administration to open up new branches over the globe.
Tuesday, June 9, 2020
Pericles Funeral Speech Analysis Essay
Periclesââ¬â¢ funeral oration ââ¬Å"We may encounter many defeats but we must not be defeatedâ⬠, the words with such a strong meaning can be used perfectly to inspire the audience. But what is more inspiring is the way Pericles delivered the speech in the Greek famous War. In the Peloponnesian war between Athens and Sparta, Pericles, Athensââ¬â¢ general and statesmen, delivered a powerfully comforting eulogy to the polis of Athens. This piece is a funeral oratory, a speech written to honor fallen Athenian heroes at the end of the first year of the Peloponnesian War while assuring the people that their city state is in good hands, and easing the pain of all the families and relatives of the deceased. At such a time of high emotions and patriotism, this oration is an example of Periclesââ¬â¢ brilliance with words. Periclesââ¬â¢ in fact used multiple methods in garnering support; since the ââ¬Å"paragraphsâ⬠of the first half his speech are so highly organized, with one thought or idea moving clearly and substantially to the next, we will analize his speech part by part. The first theme, fitting in that the speech was given at a funeral for war heroes, is that the most valiant way a man can live and die is in service of freedom and his city ââ¬â in this case Athens. As was customary at the end of each summer, the governor of Athens gave a public funeral oration to honor those who had died in battle. In the case of Governor Pericles ââ¬â whose power depended on the will of the peopleââ¬â and given that the war promised to escalate beyond what anyone had anticipated, he used the public event as an opportunity to pull the population of Athens together and rouse support. Pericles then continues to his central theme, extolling the uniqueness and virtue of Athens and its system of government: democracy. Pericles describes Athenian democracy as a system of government where men advance on merit rather than on class or wealth. Pericles glorifies the ââ¬Å"equal justice to allâ⬠under the law that all men of Athens share and glorifies their superiority over their peer poleis. Periclesââ¬â¢ funeral oration summary Indeed, a worthy summation of Periclesââ¬â¢s oration is that it is a count of the ââ¬Å"points in which [Athens] is worthy of admirationâ⬠. In spite of his often jingoistic faith in Athens, Pericles is indeed right in assuming that ââ¬Å"the admiration of the present and succeeding ages will be [Athensââ¬â¢s]â⬠. Even today we view this ancient city as the birthplace of the values of equality and democracy that we center our government upon. Since the analysis also considers the efficacy of the speech, there is a neo-Aristotelian or classical element to the underlying approach. Though the speech itself fits the broad definition of ââ¬Å"ceremonial oratory,â⬠the method of analysis is generative first and foremost, with no consideration given to epideictic models or methods. It is clear that Pericles views democracy as the best form of government and having adopted it, he views Athens as superior to their fellow city states. In fact, Pericles sees Athens as having the ultimate possible government; the one best conducive to freedom, liberty, courage, honor, and justice ââ¬â the values most honored by the Athenians. Pericles extolls several of the virtues of Athens, most of them centered on the then-unique form of democracy. In a statement full of patriotism, Pericles proclaims: ââ¬Å"We cultivate refinement without extravagance and knowledge without effeminacy; wealth we employ more for use than for show, and place the real disgrace of poverty not in owning to the fact but in declining the struggle against it.â⬠That he could so effectively move from appeals to the audienceââ¬â¢s sense of pride, comfort, and patriotism to an outright call to war proved curious. The methods he used to do so seem worthy of examination since citizens of more modern representative democracies should understand how their leaders manipulate (or to use a less negative term, ââ¬Å"encourageâ⬠) them to take certain actions. Governor Periclesââ¬â¢ speech, captured by the Athenian historian General Thucydides and known as ââ¬Å"The Funeral Oration,â⬠serves as a model for how a leader in an executive role may raise the spirit of his or her people during a time of crisis. Beloved by historians, it offers a glimpse into a pivotal moment in ancient Greek history. Periclesââ¬â¢ speech offers a sort of road-map not only to determine how to construct such a speech, but for the audience to understand the appeals presented before them. The ability to move from patriotic appeals to a call for sacrifice, or of arms, should be understood by the audience of any representative democracy in order that they may rationally manage their own destinies and that of their nation. Pericles succeeded in it and garnered massive support for a war that was not going well and already appeared may drag on longer than anticipated, requiring great loss of blood, treasure, and the sacrifice of daily comfort at home. The ââ¬Å"Funeral Orationâ⬠of Pericles stands as one of the great speeches of Western history. The people of our nation need to be grateful that they are even a part of a country thatââ¬â¢s so superior, that itââ¬â¢s worth dying for.
Sunday, May 17, 2020
How Does Literature Shape American Culture - 968 Words
American Literature: Literary or Geometry? How does American literature shape American culture? America, a baby nation compared to many other countries, has shaped itself into one of the most politically and technically advanced places in the world. The definition of American Literature is any literary work written in, or about The United States. The Great Gatsby, The Scarlet Letter, The Narrative of the Life of Fredric Douglass and various other works of literature are all pieces of American literature that have helped shape American society. The Scarlet Letter written by Nathaniel Hawthorne takes place in Salem, Massachusetts in the sixteen hundreds. Hester Prynne is accused of committing adultery in her small puritan settlement butâ⬠¦show more contentâ⬠¦This so much like the American attitude of the 1920ââ¬â¢s where even the most average person felt like they had a chance of becoming a millionaire but that idea slowly consumed many Americans into debt or worse. The American dream developed further as the era went on and many challenged social reforms but when the stock market crashed so did this optimistic American dream. St. Johns Church, Richmond, Virginia on March 23, 1775, Patrick Henry stands in front of the Virginia Convention to persuade them into joining the Revolutionary War in the hopes of gaining freedom from England. Given the era, Patrick Henry was taking an enormous risk proclaiming to fight against its mother nation. Although the speech was not entirely in truth, we still see an accurate repr esentation of Americans fighting for their dreams. In this case that dream was freedom. This piece of literature not only earned us our freedom, but also helped to better shape the American dream. Even fifty plus years after writing How to Kill a Mocking Bird, Harper Lee is still one of the best American authors of the time. She paints a beautiful picture of the oppressed American south and elaborates the grim past of Jim Crow Laws and racial segregation. The book shares many lessons about family, friendship, forgiveness, and standing up for what is right -- even if theShow MoreRelatedThe Discipline Of American Studies Essay1676 Words à |à 7 PagesThe discipline of American Studies is focused on exploring and understanding power, American society, culture, and related attitudes and behavior. An interdisciplinary approach focusing both on the retelling of queer narratives in Latinx literature and heteronormative ideology directly links to disciplinary foundations of literary theory, social identity, and cultural conditions demonstrated both in the fields English and American Studies. One specific area of disciplinary focus has been identityRead MoreWriters And Editors On Can ovista Restoration Essay1385 Words à |à 6 Pagesand it is from that time that writing and literature thus begins in the social life of all mankind, it is not enough to say, that it is through literature that we can know what everything that had happened in centuries ago. However, while reading a book, or any other text, we find not only fragments of history, but also with a number of positions of the authors about current issues, including politics. The political relationship - is evident in literature politics, as writer Pascual Martinez as inRead MoreThe Emergence Of Self Concept1489 Words à |à 6 PagesThe Emergence of Self Throughout our history the idea of self has developed and proved to be a dominant concept that Americans have come to understand. Not defined or found in lineage, religion, or history, the concept of self is defined by a collection of values. These values and principles are rooted in individualism, self-actualization, and self-reliance where people are able to fulfill their own destiny and believe in the promise that through ward work and determination life can be differentRead MoreAnalysis Of Maxine Trottier s Three Songs For Courage1440 Words à |à 6 PagesCulture is defined as the arts, literature and intellectual life of a society, and it is part of what makes us human. Throughout history, literature has displayed the importance of belonging to a particular group, and how it complements oneââ¬â¢s life. Culture dominance is defined as a culture that is deemed the most powerful or influential within a society in which other cultures are present. How can literature use literar y devices to teach us about culture dominance? Can a dominant culture be a positiveRead MoreEnglish Is An International Language1475 Words à |à 6 Pagesstudents who study English literature or linguistics has been increasing. Learning English literature is a good choice to improve peopleââ¬â¢s English because literature and linguistics are related to each other. Learning a foreign language is not an easy thing. And itââ¬â¢s not just about learning language; itââ¬â¢s about understanding the culture as well because language and culture are related very deeply to each other. With this, you canââ¬â¢t learn language without also embracing the culture. The ââ¬Å"Linguistic RelativityRead MoreCultural Identity Essay790 Words à |à 4 Pages As Thomas Carlyle, a Scottish philosopher once said, ââ¬Å"culture is the process by which a person becomes all that they were created capable of being.â⬠Cultural identity can be expressed through things like family values, ethnicity, and environment. Morals and opinions can be affected by the personââ¬â¢s views on the world and others. Oneââ¬â¢s culture occasionally informs the way one views others and the world because it can create or change your cultural identity, and develop oneââ¬â¢s personal identity, whichRead MoreChallenges Faced By Ethnic Minority Supervisors1216 Words à |à 5 Pagesguided by the courses I took in the doctoral program, my personal experience as a supervisor and the gaps in literature review that motivated me to pursue this area of research. In the past two and a half years of my doctoral program, I took courses (advanced clinical supervision, advanced family counseling, and independent research in multicultural counseling supervision, multicultural literature for children and adolescents, and a course on survey design in educational research) to help me better understandRead MoreAsian American And Asian Americans Essay1560 Words à |à 7 PagesAsian Americans comprise only about 5% of the U.S. population, this group is the fastest growing segment of American society. Despite such rapid expansion, Asian Americans are widely underrepresented throughout media, whether in television, cinema, or literature. Moreover, there are different stereotypes associated with Asian Americans. One of the most pervasive stereotypes details how Asian Am ericans are a ââ¬Å"model minorityâ⬠. In essence, this myth describes how anyone who is Asian American will becomeRead More Compare and Contrast the Way in which Emerson and Thoreau Represents American Identity1290 Words à |à 6 Pageswhich ultimately led to prosper European cultures. Although America became an independent nation, European culture was still playing its role. Therefore, American writers namely Ralph Waldo Emerson and Henry David Thoreau presented an idea about American Identity. Emerson in The American Scholar and Thoreau in Walden represents the idea of American identity by connecting this concept with nature and individuality but Emerson presents his idea about American identity in an intelligent manner whereasRead MoreThe Influence Of The Harlem Renaissance On African American Literature1144 Words à |à 5 PagesThe Affect of the Harlem Renaissance on African American Literature The second half of the eighteenth century introduced a new expression to the literary world. The new expression was a voice that belonged to the African American writers. The African American writers wrote with a flair and brought a new perspective to the realm of literature. Literature, as America had known it, consisted of works from Christopher Columbus, John Smith, William Bradford, and Mary Rowlandson; these writers captured
Wednesday, May 6, 2020
Ethics and Professionalism in Nursing - 500 Words
Ethics and Professionalism in Nursing The combination of professionalism and ethics can be equated with an extraordinary nurse because they are core components in the nursing profession and crucial to patient trust, confidence and wellbeing. Having a degree in nursing is not what makes one a professional. Professionalism is defined as: The skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well. It is further described as: the conduct, aims, or qualities that characterize or mark a profession or a professional person. Other attributes of a professional nurse would include genuine compassion and caring for patients. This helps to instill feelings of hope in times of turmoil, whileâ⬠¦show more contentâ⬠¦According to Cuila, (2004), In the ultimate analysis, organizational and leadership ethics is everybodyââ¬â¢s responsibility, not just that of an elite few. This is because leadership is not a person or a position but rather a complex moral relationship between people, based on trust, obligation, commitment, emotion, and a shared vision of the good as cited in Johnstone, 2013). Specific code of ethics, professional standards and the fundamental practices in nursing are attributed to the school that was founded by Florence Nightingale including: â⬠¢ Self-Discipline, Time Management, Trustworthiness; â⬠¢ Continuous care with dignity and empathy; â⬠¢ Cleanliness, appropriate treatment of patients and accountability In conclusion, I believe it is the duty of every nurse to protect and preserve the integrity of the nursing profession. Not only by educational requirements, but by having an unimpaired moral compass to guide oneself through difficult challenges that one will face in nursing. Doctors, and patients expect nurses to perform at the highest level of integrity and professionalism. In essence a nurse extraordinaire is the embodiment of professionalism and ethics. References Butts, J.B and Rich,K., (2013,March 1). Ethics in professional nursing care. 3rd Edition. Jones and Bartlett. JOHNSTONE, M. (2013). Organizational and leadership ethics. Australian Nursing Journal, 20(10), 39. Professionalism. (n.d.).Show MoreRelatedEthics And Values Play A Major Role Of Nursing Professionalism1338 Words à |à 6 PagesEthics and values play a major role in nursing professionalism. Nursing professionalism is the way that nurses interact with other professionals and apply knowledge from the basic principles of nursing to better care for their patients. The professional values of nursing include altruism, autonomy, human dignity, integrity, and social justice (ââ¬Å"Essentials,â⬠2008). These values provide guidelines that accurately describe a compassionate and ethical nurse. One of the values that relates to me as wellRead MoreProfessionalism: What It Is and Why It Is Important in Nursing?1235 Words à |à 5 PagesProfessionalism: What Is It And Why Is It Important In Nursing. Professionalism is a calling which requires specialized knowledge and often long and extensive academics. A professional is characterized by or conforming to the technical or ethical standards of a profession, that shows a carefully considered generally well-organized manner in the workplace. Being professional should be a subconscious effort in the fact that it should always be applied. When employees are professional it helps the systemRead MoreProfessionalism And Professionalism : Professionalism1103 Words à |à 5 PagesProfessionalism in the workplace, is the absolute key to having a successful, and smoothly run business. Professionalism is something that must be maintained by every individual within the work setting, especially in health care, whether it is the janitor, activity director, nursing assistant, doctor, or even the head administrator. Professionalism encompasses many aspects, such as teamwork, attitude, environment, knowledge, morals, and ethics. Professionalism as a whole is expected of everyoneRead MoreProfessionalism : Professional Boundaries Essay1194 Words à |à 5 PagesProfessionalism: Professional Boundaries Merriam-Webster dictionary defines professionalism as: the skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well. In order to portray these characteristics of professionalism, one must know the pathway to get there. Millerââ¬â¢s Wheel of Professionalism outlines eight behaviors necessary regarding nurses and professionalism. 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Some of these factors are different attributes and behaviors, some are the way a nurse approaches the patient, and some have to do with a code that the nurse follows everyday when they are working as a nurse. Professionalism is an important factor in building trust with patientsRead MoreProfessionalism: The Nursing Profession778 Words à |à 3 PagesProfessionalism: The Nursing Profession Professionalism is something that is practiced on a daily basis by people in many different careers. Atsede Fantahun (2014) said, ââ¬Å"professionalism is defined as the conceptualization of obligations, attributes, interactions, attitudes, and role behaviors required of professionals in relationship to individual clients and to society as a wholeâ⬠(p. 2). A professional is expected to display competent and skillful behaviors in relationship with their professionRead MoreThe Health Care Delivery System Essay1141 Words à |à 5 PagesIn order to become a registered nurse, nursing students must learn the core concepts of professionalism that they must follow in their future nursing careers. According to Finkelman and Kenner (2016), ââ¬Å"Today, nursing is an applied science, a practice profession. To appreciate the relevance of this statement requires an understanding of professionalism and how it applies to nursing. Nursing is more than just a job; it is a professional care er requiring commitmentâ⬠(p. 17). This paper will discussRead MoreNursing : A Code Of Conduct Or Ethics954 Words à |à 4 Pagescode of conduct or ethics by which we represent ourselves to our peers, supervisors, and the public. It is within that set of behavior that will determine how people are viewed, treated and impacted. Nursing requires characteristics of professionalism that are detrimental to the outcome of patient care. In the early 1800s nursing was looked at as a position held by people that were dishonest, unfavorable and illiterate. This all changed after Florence Nightingale entered the nursing field. AccordingRead MoreProfessionalism in the Workplace of Nursing Essay698 Words à |à 3 PagesIn a highly respected profession such as nursing, professionalism is an important element to staying employed and setting oneââ¬â¢s self apart from the rest of the applicants when competing for a potential job. By definition professionalism are the qualities and traits that describe a professional. While knowledge is crucial in any profession, according to an article published by the University of Kansas (2012), ââ¬Å"all medical professionals must strive to retain those humanistic qualities integrity, respect
Aviation Leadership and Communication for Herb -myassignmenthelp
Question: Discuss about theAviation Leadership and Communication for Herb Kelleher. Answer: Overview of Herb Kelleher Herb Kelleher founded the Southwest Airlines during 1967 and acted as the CEO of the Airlines Company till 2007. Herb Kelleher was born during 12th March, 1931 in New Jersey. He was the 4th child in the family. In his student days, Kelleher was good at athletes and also acted as the boy president in his high school(Reingold, 2013). Herb Kelleher thus reflected innate qualities of leadership from his childhood days. Concept of Leadership Leadership is identified as a process through which business heads and managers tend to influence their subordinates for the fulfilment of institutional objectives through the incorporation of necessary changes(Lussier Achua, 2016). (Lussier Achua, 2016) Key Leadership Theories Some key leadership theories are outlined as follows. -Trait Theory of Leadership -Democratic/Participative Theory of Leadership -Transformational Theory of Leadership -Autocratic Theory of Leadership -Servant Theory of Leadership -Transactional Theory of Leadership -Charismatic Theory of Leadership (Lussier Achua, 2016). Contribution of Herb Kelleher to the Aviation Industry Herb Kellehers business model regarding Southwest Airlines is seen as a revolution in the aviation industry. He thus acted as a transformational leader. The Southwest Airlines operated as a budget airliner that contributed in meeting the demands of customers regarding short haul routes at affordable rates(Andrews, 2011). Kellehers business model was innovative in that it helped in automated flying operations like that of Henry Fords model of rendering automation in car production activity(Koch, 2017). Significant performance of Herb Kelleher For the total annual period since during 1972, though the Southwest Airlines (SWA) under the visionary and charismatic leadership styles of Herb Kelleher did not reflect losses since the stated period. Further, during that period, Southwest Airlines also sharply contrasted the state of the civil aviation industry that furloughed large number of employees(Elkins, 2017). Further, till 2008, SWA reflected profitability for 127 quarters that helped it in paying dividends. It also reflected that cash-in-hand of around $3 billion and credit amount for $600 million regarding SWA in the stated period(Cote, 2015). Comparison of Herb Kelleher with Richard Branson and Steve Jobs A comparison between the leadership styles of Herb Kelleher and Richard Branson reflects that both the leaders empathized in taking care of the needs of its people and not focusing on gaining of profits. Further, the two leaders are also observed to focus on generating effective customer services for enhancing customer satisfaction(Bacon, 2011). Kelleher and Branson also focused on recruiting the right type of personnel based on their attitudes rather depending on their skills and also in empowering the employees to take decisions on their own and also operate with needed accountability(Gallo, 2013). The comparison generated between the leadership styles of Herb Kelleher and Steve Jobs reflect that the former acted as an exemplar of democratic and participative leadership(Doshi McGregor, 2015). The latter is identified to reflect an example of Hero Worship. Hero Worship style of leadership relates that the success of Apple mostly owes to the leadership approach and direction rendered by Steve Jobs(Sendjaya, 2015). References Andrews, R. (2011). High Performance Human Capital Leadership. United States : Lulu.com. Bacon, T. R. (2011). The Elements of Power: Lessons on Leadership and Influence. United States : AMACOM Div American Mgmt Assn. Cote, B. (2015, October 13). Leadership Analysis: Southwest Airlines Flying High with Herb Kelleher, Former CEO. Retrieved August 29, 2017, from https://www.linkedin.com/pulse/leadership-analysis-southwest-airlines-flying-high-bob-cote-phd-mba Doshi, N., McGregor, L. (2015). Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation. United Kingdom : HarperCollins. Elkins, K. (2017, August 14). Why the Texas lawyer who started Southwest Airlines in 1967 never gave himself a raise or a bonus. Retrieved August 29, 2017, from https://www.cnbc.com/2017/08/14/herb-kelleher-never-took-a-pay-raise-or-bonus-at-southwest.html Gallo, C. (2013, September 10). How Southwest And Virgin America Win By Putting People Before Profit. Retrieved August 29, 2017, from https://www.forbes.com/sites/carminegallo/2013/09/10/how-southwest-and-virgin-america-win-by-putting-people-before-profit/#1e905686695a Koch, R. (2017, February 14). How Southwest Airlines Created a Mass Market for Air Travel . Retrieved August 29, 2017, from https://www.entrepreneur.com/article/287095 Lussier, R. N., Achua, C. F. (2016). Leadership: Theory, Application, Skill Development. United States : Cengage Learning . Reingold, J. (2013, January 14). Southwests Herb Kelleher: Still crazy after all these years. Retrieved August 29, 2017, from https://fortune.com/2013/01/14/southwests-herb-kelleher-still-crazy-after-all-these-years/ Sendjaya, S. (2015). Personal and Organizational Excellence through Servant Leadership: Learning to Serve, Serving to Lead, Leading to Transform. United Kingdom : Springer .
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